The Great Dot Asia Land Grab
The Great (.asia) Land Grab
Outside of the webmaster world, the average internet user can barely spell TLD, let alone define it. For domainers and SEO-driven site flippers, however, the availability of a new ICAAN-approved domain extension means opportunity. Languages, like land, are vast but finite…and each word can only be used once per extension.
For those who think SEO was a pop-rock band of the eighties (possibly Speedwagon?), the appearance of a new TLD is like finding a new continent to plunder. The dictionary, long worn out for .com and most .net and .org domain names, suddenly becomes virgin territory.
If you host with a full service registrar, you may have received an invitation to invest in the newest public offering, available as of March 26: .asia. Touted as a valuable tool to reach the gigantic market of the Pacific Rim, this release seems more like a ploy to bring vast resources to the coffers of registration entities.
5 comments
